Lead engineering across the company: culture, architecture and the R&D pipeline that keeps the product moving. Built an organization that designs scalable systems with a code-is-a-liability mindset, strong data schemas and performance-first thinking that respects users' time. Guide teams through hard problems with rapid iteration and tight validation loops, and have taken once-niche solutions and scaled them to hundreds of sites, unlocking new markets and revenue lines along the way.

Built the meta-framework and core platform behind AutoGenius: a distributed, micro-service architecture on Cloudflare Workers and Durable Objects, with a dynamically rendered micro-frontend UI on Solid.js + Hono and Sanity as the headless CMS. Real-time comms over WebSockets tie it all together. The result is genuinely fast, and laid the foundation for the company's next phase of growth.

Senior architecture role across the digital arm of TELUS, working with multiple product teams each carrying their own stack, constraints and business priorities. Set the systems strategy and aligned engineers and stakeholders behind it; designed and often implemented end-to-end solutions across TypeScript, React/React Native, Node and GCP; and stood up the CI/CD and platform foundations that made the rest of the work possible. Owned product health as a first-class concern (performance, security and resilience) and acted as a steady technical voice across a complex, multi-team environment.

Independent technology leadership for organizations including Scotiabank, Information Builders and CommonGenius. Stood up engineering teams, set technical direction, formalized agile practice, and stepped in as principal engineer where the work needed it, translating strategy into systems and shipping production code alongside the people I was building up.

Led a multidisciplinary technology group delivering digital experiences for global brands including Coke, Parmalat, Nespresso and Subway. Owned architectural decisions across the portfolio, formalized the agency's DevOps and QA practice, and brought engineering closer to creative and strategy so that technical thinking shaped concepts from day one rather than getting bolted on at the end. Spent meaningful time client-facing, leading pitches and translating client ambition into delivery plans the team could actually execute against.

Led the front-end engineering team across the agency's full surface area, from one-off campaign builds through complex SPA experiences. Partnered closely with strategy and creative to translate ambitious concepts into shippable work, ran prototyping initiatives that fed both new business and active accounts, and held regular workshops to lift the team's technical capability. Clients included Boston Pizza, Aldo and Call It Spring.

Founded and ran a small studio building digital experiences for large brands and SMBs alike. As principal and creative technologist, I led design and engineering on campaigns for HP, Samsung, Canada Goose, Spin Master, Telus and many others, owning everything from pitch and scoping through delivery.

Interactive developer and animator on agency campaigns for Mitsubishi, Gillette, Splenda, Mars, HP, Shaw, Monster and RBC. Worked alongside UX and creative on the full arc from concept to shipped experience.

Hands-on design role that grew into a multidisciplinary practice spanning UI, motion graphics, front-end and video production. Acted as design consultant on engagements with Microsoft, Sears, AT&T, Lilly/TMX, Millward Brown and BP, and built out an in-house green-screen production studio used across the company's advertising and training output.